The Biggest Fashion Trend of 2025: Hair Takes Center Stage

In 2025, Fashion Trend is taking a bold new direction and it’s covered in hair. Yes, you read that right. From catwalks to red carpets, human hair is being used in ways never seen before. Dresses, earrings, handbags, even underwear designers are finding creative (and sometimes shocking) ways to use hair as a key fashion material.

This unusual trend comes at a time when luxury fashion sales are slowing down. Hopes for a rebound in 2025 are also being shaken by new tariffs introduced by Donald Trump. Still, the fashion world keeps pushing forward, and hair has surprisingly become the talk of the season.

From Art School to the Runway

One standout example is Javeria Shoei Decap, a recent graduate of the Royal College of Art. For her final project, she used human hair to create deeply personal and cultural designs. Her work explored identity and tradition through material that many people see as strange or even uncomfortable in fashion.

Would you wear a braided tie made entirely of human hair? Or a handbag wrapped in long, flowing blonde strands? Maybe not but top designers like Daniel Roseberry (Schiaparelli), Francesco Risso (Marni), and even John Galliano have featured similar looks in their high-end collections.

Hair is Everywhere

Hair-inspired fashion isn’t exactly new. In the past, designers like Simone Rocha have already played with the idea. Rocha, for instance, created earrings shaped like tangled bathroom hair clumps for Jean Paul Gaultier. One of the most memorable outfits from the 2025 award season was worn by Julia Fox. It had hair-like strands flowing over her body, making her look like a living painting.

Brands like Fendi and Chloé have also jumped in, using faux fur and textures that mimic animal hair in subtle ways. But while animal fur has become more accepted real or fake human hair still brings discomfort for many. It’s bold, unpredictable, and not easily wearable on the street.

Gen Z and the Hair Revolution

On platforms like TikTok, trend researcher Flo Palmer (@flotrends) is keeping an eye on this hairy movement. She says a fashion trend only becomes truly successful when it’s both practical and accessible. So far, the hair trend lives mostly on runways and in editorial shoots. But its impact is growing.

Creators like Lara Violeta and Izzie Poppy have started promoting hair-based hoop earrings and garments on their social media. Fashion forecaster Mandy Lee (@oldloserinbrooklyn) predicts that this trend won’t go away anytime soon it may even define upcoming seasons.

A Historical Touch

Making things from human hair isn’t a brand-new idea. In ancient Egypt and especially during the Victorian era (1837–1901), people used hair to craft jewelry, wigs, and keepsakes. It represented memory, emotion, and a romantic idea of femininity.

Flo Palmer believes that today’s hair trend connects to similar feelings dreamy, soft, and a bit magical. At a time when society is seeing a return of conservative values, such expressive, feminine styles stand out in contrast.

Challenges Behind the Scenes

While Javeria Decap’s hair-based designs made waves, she admits she won’t continue using real hair in mass production. Why? It’s difficult to source hair ethically and sustainably. For her graduation project, she used donated hair from a London salon and wig shops, but this isn’t a realistic option for large-scale fashion lines.

However, she still plans to explore hair-like materials in designs for performers, highlighting its movement and emotion rather than everyday wear.

Fashion as Protest

Throughout history, hair has been a symbol of rebellion. In the 1960s and 70s, many women let their body hair grow to push back against strict beauty standards. Today, with growing concern over personal rights especially under Trump-era politics hair is once again part of a bigger conversation.

We’re not yet seeing mass protests against shaving or waxing, but many people are quietly challenging old ideas of beauty. Instead of always removing body hair, more individuals are choosing to keep it—and sometimes even flaunt it.Fashion in Pakistan: A Tapestry of Tradition, Trends, and Timeless Elegance

Influencer Cierra O’Day Johnson (@cierraoday) has created her brand by embracing her unibrow. What was once seen as unusual is now just a regular part of her identity. She believes everyone should have the freedom to choose cut hair, keep it, or wear it as art. But it should never be just because of a passing trend.

The Rise of #Bushtok

An online movement known as #Bushtok is gaining attention. It’s all about celebrating body hair as both a political and fashion statement. Gabriela Scaringe, founder of inclusive lingerie brand Cherry, is a leading voice. She sees this trend as “part protest, part celebration.”

“This is a bold comeback for pubic hair,” she says, “and a way to challenge the strict beauty standards that say we must be hairless, pink, and polished.”

For many women, there’s growing exhaustion with the constant pressure to be clean, neat, and traditionally feminine. Instead, they’re embracing natural beauty and often feel more feminine because of it.

In Conclusion

Hair in fashion is more than just a trend it’s becoming a statement. Whether it’s used as a bold art piece on the runway or as a quiet symbol of rebellion in daily life, hair is asking us to rethink what beauty means. And maybe, just maybe, it’s reminding us that fashion isn’t only about looking good it’s also about expressing who we really are.