From Shah Rukh Khan to Justin Bieber: The Rising Trend of the ‘Murse’

The use of handbags in men’s fashion is no longer a passing trend but has become a permanent style statement. Moving beyond simplicity, men are now frequently seen with ‘murses’—a term blending “men’s purse”—from various high-end brands. Global icons like Shah Rukh Khan, Justin Bieber, and David Beckham have significantly boosted its popularity.

More Than Just a Bag: A Lifestyle Shift

The male handbag, or ‘murse’, is rapidly becoming a common sight in men’s lifestyles, spotted everywhere from airports to city streets. These bags are no longer limited to simple belt bags or wallets. They now come in diverse styles, including modern handheld versions, cross-body bags, and top-handle bags.

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Experts suggest that men have easily adopted this trend out of practical necessity. Men also carry numerous essential items like phones, wallets, keys, and other personal goods, which cannot always be stuffed into pockets. Carrying a bag is simply more comfortable and organized.

A Symbol of Self-Expression and a Booming Business

Furthermore, high-fashion brands have introduced specific bag lines for men, turning the ‘murse’ into a powerful tool for style and self-expression. This trend reflects broader social changes, including modern masculinity, rebellion against traditional gender norms, and the expansion of what is considered acceptable “male style.”

For luxury brands, this is a highly profitable commercial sector. Handbags have become a significant part of their annual revenue, proving that the ‘murse’ is here to stay.

Frequently Asked Questions (FAQs)

1. What is a ‘murse’?
A ‘murse’ is a portmanteau of “Men’s Purse.” It refers to any handbag, cross-body bag, or stylish satchel designed specifically for and carried by men.

2. Which celebrities are popularizing this trend?
Bollywood star Shah Rukh Khan with his Hermès backpack, and international celebrities like Justin Bieber, David Beckham, and Harry Styles are frequently seen with luxury male handbags, making the trend globally popular.

3. Why is the ‘murse’ becoming so popular?
The rise is due to both practicality (a need to carry more items like phones and wallets) and a social shift, as men feel more empowered to express themselves through fashion beyond traditional gender roles.

4. Are these handbags expensive?
They range from affordable everyday brands to extremely high-end luxury items. The Hermès backpack carried by Shah Rukh Khan, for example, costs millions of rupees.