Pakistan’s beauty industry is thriving like never before! Gone are the days when we relied solely on international brands to fulfill our makeup dreams. Today, Pakistani makeup brands are creating waves with high-quality, affordable, and trendsetting products. Whether you’re looking for that perfect matte lipstick, a flawless foundation, or an eyeshadow palette that pops, local brands have got you covered.

So, if you’re still sleeping on the homegrown beauty revolution, it’s time to wake up! Let’s dive into the best Pakistani makeup brands that are changing the game and giving international beauty giants a run for their money.

1. Masarrat Misbah Makeup – Halal Beauty with Elegance

Masarrat Misbah Makeup is a pioneer in bringing halal-certified beauty products to Pakistan. Founded by the iconic Masarrat Misbah, this brand is known for its Flawless Finish Foundation, which is a cult favorite. The formula is lightweight, long-lasting, and perfect for South Asian skin tones. Plus, their Silk Pressed Powder and Liquid Lipsticks are absolute must-haves!

Must-Try: Masarrat Misbah Silk Foundation
Price Range: PKR 1,500 – 3,500

2. Luscious Cosmetics – Bold & Cruelty-Free

If you love cruelty-free and vegan-friendly beauty, Luscious Cosmetics is your go-to brand. Known for their super pigmented products, they’ve got everything from velvety lipsticks to contour kits that rival global brands. Their Face Contour Kit is hands-down one of the best in Pakistan, making sculpting your face effortless.

Must-Try: Luscious Face Contour Kit
Price Range: PKR 1,000 – 4,000

3. Medora – The OG of Lipsticks

No list of Pakistani makeup brands is complete without mentioning Medora – the true OG of lipsticks! This brand has been gracing our dressing tables for decades, providing affordable and highly pigmented lipsticks in every shade imaginable. From classic reds to modern nudes, Medora remains unbeatable when it comes to budget-friendly lipsticks.

Must-Try: Medora Matte Lipsticks (shade 225 is a stunner!)
Price Range: PKR 250 – 500

4. Atiqa Odho Cosmetics – Luxurious & Glamorous

Founded by the stunning Atiqa Odho, this brand is all about luxury and high-performance makeup. Their blush range is highly pigmented and blends like a dream. If you’re looking for richly textured eyeshadows and silky lip colors, Atiqa Odho Cosmetics is worth every penny.

Must-Try: Atiqa Odho Blush in Rosewood
Price Range: PKR 600 – 2,500

5. Beautify by Amna – Instagram’s Favorite Beauty Brand

Beautify by Amna has quickly gained popularity thanks to its viral skincare and makeup products. Their 24K Gold Serum is a cult hit, and their Glow & Blush Palettes are every makeup junkie’s dream. The brand also offers premium-quality brushes that blend like a dream!

Must-Try: Beautify by Amna 24K Gold Serum
Price Range: PKR 800 – 4,000

6. Glamorous Face – Budget Beauty at its Best

If you’re a student or just looking for affordable makeup that performs, Glamorous Face is your best bet. From high-coverage foundations to vibrant eyeshadow palettes, this brand delivers serious bang for your buck. Their Eyebrow Pomade is a must-have if you love defined brows!

Must-Try: Glamorous Face Eyebrow Pomade
Price Range: PKR 500 – 1,500

7. Zay Beauty – Playful & Trendy

Zay Beauty is one of the newest and trendiest local brands, known for its fun and colorful makeup. Their Chand Tara Eyeshadow Palette is a showstopper, featuring mesmerizing shades inspired by Pakistani culture. If you love artsy packaging and stunning pigment payoff, this brand is for you.

Must-Try: Zay Beauty Chand Tara Eyeshadow Palette
Price Range: PKR 1,500 – 3,000

8. Rivaj UK – Drugstore Darling

Affordable, long-lasting, and easily available, Rivaj UK is a lifesaver for makeup lovers on a budget. Their matte lipsticks and kajal pencils are super pigmented and long-wearing. Plus, their highlighters give you that blinding glow at a fraction of the price of high-end brands.

Must-Try: Rivaj UK Highlighter Palette
Price Range: PKR 300 – 2,000

Why Should You Support Pakistani Makeup Brands?

Pakistani makeup brands are proving that local beauty products can be just as good—if not better—than international ones. By supporting these brands, you are:

Boosting the local economy
Getting products made for Pakistani skin tones
Enjoying affordable yet high-quality makeup
Supporting halal and cruelty-free beauty

Final Verdict: Which Brand Should You Try?

Honestly? All of them! Each brand has something unique to offer, whether it’s affordable drugstore picks (Medora, Rivaj UK), trendy Instagram-worthy products (Zay Beauty, Beautify by Amna), or luxurious and high-performance cosmetics (Masarrat Misbah, Atiqa Odho).

So, what are you waiting for? Glow up, glam up, and support local beauty!