Shah Rukh Khan Name Sells Out Luxury Dubai Tower on Launch Day

In a stunning testament to his global star power, a luxury commercial plaza in Dubai named after Bollywood megastar Shah Rukh Khan sold out entirely on the very day of its launch. The project, a 55-story tower on Sheikh Zayed Road, has set a remarkable benchmark in the real estate market.

Record-Breaking Sale

According to reports, the SRK-branded “Danube Towers” , valued at 2.1 billion UAE Dirhams, saw all its units snapped up immediately. In Pakistani currency, that translates to an astounding over 1.6 trillion PKR. The tower will feature 488 apartments, with each flat priced starting at 2 million Dirhams. Construction is set to be completed by 2029.

The “King Khan” Effect

While the project boasts a prime location, luxury amenities, and grand architecture, developers and market analysts credit the immediate sell-out largely to the association with Shah Rukh Khan’s iconic brand. This is the first major commercial building in the world to bear his name.

Reacting to the overwhelming response, Shah Rukh Khan expressed humble surprise and gratitude, stating, “My name being associated with the project and people placing their trust in it is a matter of pride. Dubai has never disappointed me; it is a city of vision where nothing is impossible.”

This event highlights the immense influence of celebrity branding in high-value global real estate and the unwavering popularity of Shah Rukh Khan across international audiences.

FAQs

Q1: How much is the Shah Rukh Khan plaza in Dubai worth?
A1: The commercial tower is valued at 2.1 billion UAE Dirhams, which is over 1.6 trillion Pakistani Rupees.

Q2: Did the tower really sell out in one day?
A2: Yes. Reports confirm that all units in the 55-story project were sold on the very day of its launch.

Q3: When will the construction be completed?
A3: The luxury tower is expected to be fully completed by 2029.

Q4: What did Shah Rukh Khan say about the project’s success?
A4: He expressed pride and gratitude, calling it an honor that people trusted a project with his name. He also praised Dubai as a “city of vision where nothing is impossible.”