Let’s have a gupshup session with Hifsa Khan

The makeup guru of Pakistan talks to Talk And Trends about her work, brand vision, and latest beauty trends…

Q: Hi Hifsa, define beauty in just 3 words?

HK: Beauty in 3 words to be would be “Natural, Confident, Authentic”

Q: The best part of being in the cosmetic industry is?

HK: Empowering women and making them feel confident and beautiful is what I love most about my job. It’s incredible to see the transformation in my clients, especially brides, as they get ready for their special day.

Q: Which celebrities do you think have the best sense of makeup?

HK: While I appreciate many celebrities’ styles, I admire those who enhance their natural beauty without overdoing it. I believe in creating looks that accentuate individual features rather than following trends blindly, so I truly adore those who follow the same concept.

Q: Three current beauty trends that you want to end it ASAP?

HK: Overly exaggerated lashes & harsh brows.
Heavy, cakey foundations.
Overly contoured faces, excessive glitter

Q: Best photographers in Pakistan who capture the model’s makeup accurately?

HK: Pakistan’s photography scene right now is very rich with talent, and almost everyone is doing their best to bring their artistic vision to life. I believe in collaborating with creative people who capture beauty’s nuances without generating filtered content.

Q: Are your work influenced by the colours and trends of the season?

HK: Absolutely, my work is influenced by seasonal colours and trends. For example, I incorporate matte and earthy shades in autumn and winter to keep it all natural while opting for minimalistic, subtle & soft in spring and summer. For this, we recently introduced two exclusive Makeup Looks in our Bridal Beauty Edit 2025 as Hks unfiltered and Hks Lumiere for the brides who want to keep it natural, subtle and dewy at the same time.

Q: Where do you see yourself in the next 5 years?

HK: We’re working on expanding our services and introducing new product lines, staying true to our commitment to excellence and innovation. I envision the Hifsa Khan as a brand becoming a global name, synonymous with luxury and exceptional service. I’ll also continue mentoring young talent and promoting sustainable practices in the beauty & service industry.