YouTube sensation MrBeast is in serious trouble. Once the undisputed king of YouTube, he’s now watching his subscriber count plummet at an alarming rate. What’s going on?
It all started when some of his old videos resurfaced, revealing shocking use of inappropriate language. But that was just the beginning. Things took a darker turn when allegations emerged that one of his employees had sent inappropriate messages to minors. The final nail in the coffin? MrBeast hired crisis management expert Matthew Hiltzik—best known for his work with the infamous Harvey Weinstein—to clean up the mess.
MrBeast, whose real name is Jimmy Donaldson, built his massive following with jaw-dropping, high-production videos and heartwarming philanthropic efforts. But now, that reputation is under fire. Fellow YouTuber Rosanna Pansino dropped a bombshell on the H3H3 podcast, accusing MrBeast of rigging his challenge videos and mistreating participants. She didn’t stop there—Pansino blasted him for hiring Hiltzik, claiming it was a desperate move to protect his image rather than address the real problems.
Hiltzik, who cut his PR teeth at Weinstein’s Miramax, is a big deal in crisis management, but his involvement has only added fuel to the fire. Pansino’s accusations have sent shockwaves through the YouTube community, and the fallout has been brutal.
MrBeast’s once-thriving channel is now in freefall. In just one month, his primary channel racked up 153 million fewer views and gained 12 million fewer subscribers than usual. The financial hit? A staggering $700,000 in lost revenue. Is this the beginning of the end for MrBeast, or can he bounce back from this PR nightmare? Stay tuned, because this story is far from over!