How Run & Koko Found Fame Through Instagram Reels When Acting Couldn’t Deliver

Meet Rabia Kulsoom and Rehan Nazim the Pakistani couple better known as “Run & Koko” on Instagram. While both have been part of the acting world for years, it wasn’t television or film that made them household names. It was their lighthearted, relatable Instagram reels that finally brought them the recognition they deserved.

In a recent interview, the couple opened up about their journey. Rabia has been acting for over a decade, and Rehan trained in theater for three years. Yet, it was during the COVID-19 lockdown that they began creating funny and genuine content together dubbing celebrities, dancing, and sharing everyday husband-wife moments.

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What sets them apart is their real-life chemistry. They don’t force gender roles. Rehan washes dishes and helps with the baby; Rabia cooks and brings creative ideas. They argue, laugh, and work as a team — both on and off screen.

Their Instagram fame didn’t come easy. Some dance reels took hours to shoot, leaving Rehan with back pain. But their persistence paid off. Followers loved their authenticity. People often tell Rabia, “We didn’t know you act in dramas!” proof that their reels reached places their acting careers hadn’t.

Rehan summed it up perfectly: “The identity we didn’t get individually from acting, we got from our content.”

Frequently Asked Questions (FAQs)

1. Who are Run & Koko?
Run & Koko are Rabia Kulsoom and Rehan Nazim, a Pakistani couple who became social media stars through their humorous and relatable Instagram reels.

2. Why are they so popular?
Their content is funny, genuine, and often features clever dubbed videos of celebrities. Their real-life chemistry makes them highly relatable.

3. Did they work in acting before Instagram?
Yes, both have acted in Pakistani dramas, but they gained wider recognition through Instagram.

4. What makes their content different?
They break traditional gender roles, sharing household responsibilities equally, which resonates with many young couples.

5. How do they handle fame and creative differences?
They admit to having arguments during shoots, but their strong bond and shared sense of purpose help them work through challenges together.