Pakistan’s fashion industry has long been synonymous with elegance, creativity, and cultural fusion. While female models have historically dominated the runway, the past decade has seen a remarkable rise in male models who are not just making waves nationally but also securing their place on the global fashion scene.
From the classic charm of pioneers like Abdullah Ejaz and Iffi Zafar to the modern-day icons such as Hasnain Lehri and Shehzad Noor, Pakistani models are redefining masculinity and style in an industry that is evolving at an unprecedented pace. In this blog, we dive into the journey of male models in Pakistan, their challenges, success stories, and the impact they are making in the world of fashion.
The Evolution of Male Modeling in Pakistan
Fashion in Pakistan has traditionally been centered around women’s clothing and modeling. However, the early 2000s marked the gradual emergence of models who dared to carve out a space for themselves in a female-dominated industry.
Initially, the opportunities for men in fashion were limited. Most campaigns and runway shows featured male models as secondary figures, often overshadowed by their female counterparts. However, as men’s fashion brands gained traction, and designers started focusing on menswear collections, the demand for male models surged.
Pioneers Who Paved the Way
Some of the earliest male models in Pakistan took on the challenge of proving that modeling was not just a profession for women but an art that required dedication, charisma, and skill. Models like Abdullah Ejaz, Abbas Jafri, and Iffi Zafar became household names, paving the way for newer generations of talent.
- Abdullah Ejaz – Known for his chiseled features and regal presence, Ejaz was one of the first male models to gain significant recognition in the Pakistani fashion scene.
- Iffi Zafar – With his effortless charm and striking features, Zafar played a crucial role in setting the standard for male modeling in Pakistan.
- Abbas Jafri – A model-turned-politician, Jafri’s rugged, bearded look revolutionized the perception of masculinity in the industry.
These pioneers faced skepticism, as modeling was often not seen as a ‘serious’ career option for men in Pakistan. However, their persistence and professionalism changed the game, setting the stage for the supermodels who followed.
Modern-Day Icons: The Game Changers
The new generation of Pakistani male models is taking the industry by storm. They are not just faces of high-end brands but also influencers who shape fashion trends, personal style, and even social narratives.
Hasnain Lehri – The Ultimate Style Icon
No conversation about Pakistani male models is complete without mentioning Hasnain Lehri. A five-time Lux Style Award winner, Lehri’s smoldering looks and effortless charm have made him one of the most sought-after male models in the country. He has walked for top designers like HSY, Deepak Perwani, and Nomi Ansari, setting the bar high for those who follow.
Shehzad Noor – The Definition of Versatility
From edgy fashion campaigns to international collaborations, Shehzad Noor has done it all. With his sharp jawline and intense gaze, Noor has worked with some of the biggest brands and continues to be a favorite among designers. His ability to adapt to different styles—from traditional sherwanis to high-fashion editorials—has made him a standout figure.
Aimal Khan – The Underdog Who Won It All
Starting his career from humble beginnings, Aimal Khan rose to fame through sheer hard work and dedication. His unique look and effortless ability to carry any ensemble, from streetwear to couture, have made him a major player in the fashion industry.
Shahzad Noor and Emmad Irfani – The Timeless Faces
Both these models have enjoyed careers spanning more than a decade, proving that male modeling is not just a fleeting passion but a sustainable career in Pakistan. Their transition into acting has further expanded their influence in the entertainment industry.
Challenges Faced by Pakistani Male Models
Despite the progress, male models in Pakistan still face several challenges:
- Limited Opportunities – Unlike female models, who have a plethora of fashion weeks, campaigns, and bridal shows to choose from, male models often struggle to find consistent work.
- Stereotypes and Social Stigma – Many still view modeling as an unconventional career for men, often dismissing it as unviable or not ‘masculine’ enough.
- Lower Pay Scale – The pay gap between male and female models is significant. While top female models command hefty fees, male models often earn less for similar work.
- Lack of International Representation – Unlike their female counterparts who have represented Pakistan at global fashion weeks, Pakistani male models rarely get the opportunity to showcase their talent internationally.
The Future of Male Modeling in Pakistan
The future, however, looks promising. The rise of social media and digital marketing has provided male models with more visibility than ever before. Instagram, TikTok, and fashion blogs have become game-changers, allowing them to create their personal brand and connect directly with audiences.
Moreover, as Pakistani menswear designers like HSY, Munib Nawaz, and Mohsin Naveed Ranjha continue to gain international acclaim, the demand for top-tier male models is on the rise. More and more men are now stepping into modeling with confidence, knowing that the industry is evolving to accommodate their talent.
The key to future success lies in breaking stereotypes, fostering international collaborations, and ensuring equal opportunities for both male and female models. If the current trajectory continues, Pakistani male models will not only dominate the local industry but also make significant strides on the global fashion stage.
From being mere background figures in fashion shoots to becoming stars in their own right, Pakistani male models have come a long way. They have shattered stereotypes, redefined masculinity, and paved the way for future generations to step into the spotlight with confidence.
As the industry continues to evolve, male models will play an even more significant role in shaping Pakistan’s fashion landscape. With perseverance, innovation, and international exposure, they have the potential to put Pakistan on the global fashion map like never before.
So, whether it’s the intensity of Shehzad Noor, the versatility of Aimal Khan, or the charisma of Hasnain Lehri, Pakistani models are here to stay—and they are only getting started!